Sunday, November 22, 2009

"My customers have become my sales force!"

Elaine Daher from Bluebell Conveyancing explains how word-of-mouth can work for professional services...

“When someone first told me there were customers rating my services online – I panicked and raced to the nearest computer! What if I’d done something wrong, what would they be saying? I need not have worried though, as the ratings were very positive and now play a big part in driving my business forward. In fact, we’re consistently getting several new clients a week because of our ratings on WOMOW.”

“It’s made me realise that when you’re genuine about providing a good service, customers are more than happy to let others know about their experience – it seems to be their way of thanking you. The flyers are an easy way to encourage them to do this on WOMOW and the system works really well. But the best part is that these reviews are helping my business get found online and are bringing in lots of new clients. My customers have effectively become my salesforce!”

“I’ve been really surprised to find how many people search online for recommendations when they need a new business. We’ve always had a lot of new clients from traditional word-of-mouth, but I never imagined that putting that feedback online would generate so many more enquiries. When people buy or sell property, they often don’t have a preferred conveyancer, so it seems that a lot of them go hunting on the web. With so many ratings, I’m lucky because often their searches will lead to my WOMOW listing and I’ll get a call.”

“The clients that come to us this way are impressed from the outset and feel confident in choosing us. I think we’ve represented almost every WOMOW enquiry we’ve had.”

Bluebell Conveyancing's listing on WOMOW can be seen here -